Toys”R”Us/ Babies”R”Us to Return Under a New Name

One year after the Toys”R”us brand officially closed its doors, they have gotten the opportunity to make a comeback under a new brand, Tru Kids.

Tru Kids brand owner President & CEO, Richard Barry announced Monday that the company has decided to join forces with Toys”R”Us and Babies”R”Us’ to fill the gap between customer demand that the industry faced last season.  Tru Kids believe with the Toys”R”Us brands “strong brand affinity and loyalty” with customers the company will be the perfect closure to the gap:

“Despite unprecedented efforts to capture the U.S. market share this past holiday season, there is still a significant gap and huge consumer demand for the trusted experience that Toys”R”Us and Babies”R”Us delivers,”

Barry who was also the global chief merchandising officer at Toys”R”Us announced that the company would be bringing back a “skilled team” of  Toys”R”Us employees.

“We have an incredible team focused on bringing Toys”R”Us and Babies”R”Us back in a completely new and reimagined way, so the U.S. doesn’t have to go through another holiday without these beloved brands,” Barry said.

For now, the company plans to open 70 stores in Asia and parts of Europe. It is unclear if there are future plans to open stores in the US.



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